00. Kickstart 2022: Annual Podcast Planning Workshop

2022: The Year Your Podcast Took Off

Set your show (and your business) up for success with this annual content planning workshop and make 2022 a year to remember.

By the end of the workshop, you'll not only have mapped out your entire 2022 podcast schedule, but be confident that every episode is actively contributing to your big-picture goals.

"I've done a lot of workshops. What I like about Jeremy's is that there really is stuff to learn stuff that I can incorporate immediately.

You were like, 'Hey, I'm going to actually give value and not have this be a walking infomercial about myself.'

And that's rare."

Reginald Ferguson
The Fashion Geek Podcast

"As a teacher, Jeremy is incredibly knowledgeable in his field. But he's also very genuine, and I think that's what stands out.

Quite often when I'm doing courses, I feel that a lot of it is about them, and their business, and what they want for themselves, rather than genuinely looking for the best for the cohort.

I think that is Jeremy's uniqueness."

Karen Campbell
She Runs, Eats Performs

“I appreciate how Jeremy made the environment very welcoming, easy to ask questions. He's easy to talk to, and it was also easy to choose him to work with because he's very genuine and true.”

Biz Cush
Women Worriers

It’s Hard to Succeed When You’re Playing Catch Up

You know the feeling.
You have an episode due to come out in a few days but you still haven't recorded anything.
Maybe a guest bailed on you.
Maybe you were waiting for inspiration that never struck.
Or, maybe you just procrastinated.
Whatever the reason, it's crunch time now and you're playing catch up.

As you scramble to scrape something together you promise yourself this is the last time you're going to do this to yourself.

But this isn't the first time you've made that promise...
And yet here you are again.
On the podcast treadmill, dangerously close to flying off like an old Wile E. Coyote cartoon.
You can't help but feel guilty.
You know your audience deserves better than hastily assembled last-minute episodes.
You know your business deserves better.
You know you're capable of better.

Better Results Start With Better Planning

If there's one thing I've learned in 5 years working with high-level podcasters, it's this:

Successful podcasters create each and every episode to help achieve a specific purpose.
It's hard to do that when you're playing catch up.

Which means the first step to a more effective, successful podcast is getting ahead of your production schedule.

When you're not scrambling to come up with last minute episodes, you can start to get strategic.

And when you're able to introduce some strategy to your show, it starts to deliver results.

For you, that might mean getting more new clients, product sales, or paying members to your private community.

Or it might mean more and better sponsors for your show.

Maybe both.

The good news is that these are totally achievable goals.

But they don't happen by accident.

Waitlist

Introducing the Kickstart 2022 Annual Podcast Planning Workshop

Webinar
Started Dec 16, 2021 at 12:00 PM EST

Over the course of this two-hour workshop, you'll map out your entire 2022 episode schedule. Then, you'll plug them into a proven framework for a more compelling show, better launches, and more sales.

Meet Your Guide

Hi, I’m Jeremy Enns, founder of Counterweight Creative and Podcast Marketing Academy.

Over the past 5 years, my team and I have worked with dozens of brands entrepreneurs and creators, helping them generate over 50 million podcast downloads and millions of dollars in revenue.

In working behind the scenes in a diverse group of businesses, I started to recognize the recurring patterns that separate shows that grow and convert casual listeners into raving fans, clients, and customers, and shows that plateau, falter, and fizzle.

I want to help you put those lessons to work in your show and your business.

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What To Expect

Over the course of this 2-hour workshop, you'll:

Learn how to use "content buckets" to quickly generate episode ideas while better serving your listeners
Generate 50+ episode ideas that directly support your big-picture goals and open up new opportunities
Learn how to plan your episodes to support your paid products and services
Connect & brainstorm with other podcasters dedicated to making 2022 the best year yet for their shows

By the end of the workshop, you'll have planned out an entire year of content that aligns with your big-picture goals and actively works to serve them.

What's Included

2 Hour Live Workshop

The workshop will take place over Zoom, with a mix of lectures, group exercises, live implementation sessions, and Q&A with me.

You'll also have lifetime access to the workshop replay.

Group Exercises

While I'll be teaching a number of concepts to help you plan out and create better episodes, the magic of these workshops always comes from the interaction with fellow attendees.

The workshop will include a series of breakout rooms to go deeper into applying the concepts to your own show.

Actionable Workbook

Before the workshop begins, I'll be sending out a (digital) workbook which will contain all the prompts and resources related to the workshop.

There may be a few surprises included in the workbook as well 😉

How It All Works

The live workshop will take place on Thursday, December 16 at 9 AM PT / 12 PM ET / 17:00 GMT.

We'll meet via Zoom, with the call details being sent over closer to the date of the workshop.

The live call will be a mix of live lectures from me, live implementation of a series of assignments, small group discussions with your fellow attendees and Q&A with me.

After the workshop, I'll be uploading the replay to your account where you'll be able to access it for life.

Praise For Previous Workshops

"Fabulous insights and expertise from Jeremy and step by step actions to get you in the best zone for attracting and pitching to your future sponsors. I was delighted with the quality of advice and Jeremy's generosity in sharing resources and templates."

– Aileen Smith, She Runs Eats Performs

"Do it! Lots of nuggets to take away. It was so valuable, and I was engaged the entire session. No fluff!"

– Sarah Pipher

"Thank you so much Jeremy! This has helped find the right things to focus on."

– Sarah Potter, The Social Media Therapy Podcast

"Thanks Jeremy, this has been real food-for-thought and I’m quite excited about setting up an offering for sponsors."

– Suzy Buttress, The Casual Birder Podcast

"This was a fab workshop, I really loved it! Thank you for building a great product. If you're thinking about joining, this workshop will really help you get your stuff together, do it!"

– Yulia Laricheva, Dream Nation Love

"This workshop was great! It gave me a lot of ideas and confidence on finding and pitching sponsors for my show."

– Richard Wilmore, The Richard Wilmore Show

"I really like your style Jeremy. You are enthusiastic with a craving and honest approach to your delivery and content. I would definitely attend more of your events and would recommend you to others. If you're thinking about taking this workshop, definitely do it, Jeremy is fantastic!!"

"Sign up ASAP! 5 stars Jeremy!"

– Olivia Meighan, The Irish Survival Podcast