Blueprint For Podcast Growth

Your Podcast Is Stuck. But It Doesn't Have To Be.

This free, no-fluff, 4-day live workshop will give you the blueprint to bust through the growth plateau, consistently grow your audience & increase your show's ROI.

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"I've done a lot of free workshops. What I like about yours is that there really was stuff to learn stuff that I could incorporate immediately.

You were like, 'Hey, I'm going to actually give value and not have this be a walking infomercial about myself.'

And that's rare."

Reginald Ferguson
The Fashion Geek Podcast

"As a teacher, Jeremy is incredibly knowledgeable in his field. But he's also very genuine, and I think that's what stands out.

Quite often when I'm doing courses, I feel that a lot of it is about them, and their business, and what they want for themselves, rather than genuinely looking for the best for the cohort.

I think that is Jeremy's uniqueness."

Karen Campbell
She Runs, Eats Performs

“I appreciate how Jeremy made the environment very welcoming, easy to ask questions. He's easy to talk to, and it was also easy to choose him to work with because he's very genuine and true.”

Biz Cush
Women Worriers

Why Do Some Shows Grow & Others Plateau?

When I first asked this question a couple of years ago, little did I know that I would soon become obsessed with it.

At the time, I was struggling to understand why some of my clients’ shows grew effortlessly, while others struggled to gain traction.

From the outside, all these shows looked the same.

They all had above-average content.

And they all had above-average production quality.

So why did many get below-average results?

Was it a lack of marketing budget? Or experience? Something else entirely?

I decided to find out.

Podcast Growth Isn't About Budget Or Resources

Over the next 6 months I interviewed & analyzed dozens of podcasters to get to the root of the problem.

These ranged from well-known, big-network shows with millions of listeners to small, indie podcasters who were just starting out.

What I learned surprised me.

Again and again, I found that there was almost no correlation between budget and growth rate.

There was also little correlation between marketing experience and growth.

Many experienced marketers struggled to grow podcasts while many novice creators skyrocketed to the top of the charts with zero marketing expertise.

When I looked closer, however, I realized there was something shows that grow had in common.

The 4 Pillars of Sustainable Podcast Growth

Regardless of whether they have one thousand, 10 thousand, or 10 million downloads, shows that grow follow the same 4-step framework.

1. Shows that grow have a clear foundational marketing strategy that guides everything they do with (and beyond) their show.

2. Shows that grow plan and create their episodes strategically. Each and every episode serves a larger purpose and is formatted accordingly.

3. Shows that grow leverage their existing audiences (even if they're small) to grow their shows for them.

4. Shows that grow understand how and when to strategically boost their exposure to give their growth a rocket boost.

Most indie podcasters only stumble into this framework by accident after years of trial and error.

I'd like to save you the time, effort, and frustration.

Meet Your Guide

Hi, I’m Jeremy Enns, founder of Counterweight Creative and Podcast Marketing Academy.

Over the past 5 years, my team and I have worked with dozens of brands entrepreneurs and creators, helping them generate over 50 million podcast downloads and millions of dollars in revenue.

In working behind the scenes in a diverse group of businesses, I started to recognize the recurring patterns that separate shows that grow and convert casual listeners into raving fans, clients, and customers, and shows that plateau, falter, and fizzle.

I want to help you put those lessons to work in your show and your business.

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What You'll Learn

Over the course of four lessons, you'll learn how to put the 4 pillars of effective podcast marketing to work for your show.

Together we'll cover:

How to build out a marketing plan that makes growth inevitable.
Applying a strategic approach to episode planning & creation.
Why your existing audience is your biggest asset when it comes to growth.
When and how to strategically increase your exposure to rapidly grow your show.

This training will show you how to consistently grow your show with timeless marketing concepts that will work as well 10 years from now as they do today.

What's Included

Daily Live Lectures

Each day of the workshop will feature a 30-minute live lecture from me. Each lecture will cover one of the four pillars of developing an effective podcast growth strategy.

Q&As & Group Exercises

Following each lecture there will be a small-group exercise followed by a Q&A with me to better understand how to apply the concept to your show in particular.

Actionable Homework Assignments

Each day you'll be given a short homework assignment to help apply what you're learning to your show in real-time.

Private Podcast

Each day, I'll be releasing a series of short bonus podcast episodes with some of the smartest podcasters I know to provide practical examples of how to apply the lessons to your own show.

Praise For Previous Workshops

"Fabulous insights and expertise from Jeremy and step by step actions to get you in the best zone for attracting and pitching to your future sponsors. I was delighted with the quality of advice and Jeremy's generosity in sharing resources and templates."

– Aileen Smith, She Runs Eats Performs

"Do it! Lots of nuggets to take away. It was so valuable, and I was engaged the entire session. No fluff!"

– Sarah Pipher

"Thank you so much Jeremy! This has helped find the right things to focus on."

– Sarah Potter, The Social Media Therapy Podcast

"Thanks Jeremy, this has been real food-for-thought and I’m quite excited about setting up an offering for sponsors."

– Suzy Buttress, The Casual Birder Podcast

"This was a fab workshop, I really loved it! Thank you for building a great product. If you're thinking about joining, this workshop will really help you get your stuff together, do it!"

– Yulia Laricheva, Dream Nation Love

"This workshop was great! It gave me a lot of ideas and confidence on finding and pitching sponsors for my show."

– Richard Wilmore, The Richard Wilmore Show

"I really like your style Jeremy. You are enthusiastic with a craving and honest approach to your delivery and content. I would definitely attend more of your events and would recommend you to others. If you're thinking about taking this workshop, definitely do it, Jeremy is fantastic!!"

"Sign up ASAP! 5 stars Jeremy!"

– Olivia Meighan, The Irish Survival Podcast

Your Blueprint For Podcast Growth Is Here

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