6. Rocket Fuel: How to use Strategic Collaborations to Power Podcast Growth

Waitlist

Rocket Fuel: How to Use Strategic Collaborations to Power Podcast Growth

Webinar
Started Jun 16, 2022 at 12:00 PM EDT

Used effectively, strategic collaborations are one of the most effective ways to grow your audience. But if you don't know what you're doing, you can pour a ton of time into collaborations that fall flat. This workshop will teach you how to set up winning collaborations including understanding who to target, how to pitch them & what types of collaborations work best to bring in more of your best-fit listeners.

"I've done a lot of workshops. What I like about Jeremy's is that there really is stuff to learn stuff that I can incorporate immediately.

You were like, 'Hey, I'm going to actually give value and not have this be a walking infomercial about myself.'

And that's rare."

Reginald Ferguson
The Fashion Geek Podcast

"As a teacher, Jeremy is incredibly knowledgeable in his field. But he's also very genuine, and I think that's what stands out.

Quite often when I'm doing courses, I feel that a lot of it is about them, and their business, and what they want for themselves, rather than genuinely looking for the best for the cohort.

I think that is Jeremy's uniqueness."

Karen Campbell
She Runs, Eats Performs

“I appreciate how Jeremy made the environment very welcoming, easy to ask questions. He's easy to talk to, and it was also easy to choose him to work with because he's very genuine and true.”

Biz Cush
Women Worriers

The Most Reliable (and Fun) Way to Grow Your Podcast

Done right, strategic collaborations with both brands and other creators are one of the fastest and most reliable ways to grow a podcast.

Unfortunately, most creators make a series of mistakes that drastically reduces (if not nullifies entirely) the effectiveness of their collaborations.

These mistakes include:

Targeting the wrong types of collaborators entirely
Sending poor quality pitches that get ignored
Limiting themselves to low-value forms of collaboration
Overlooking the value they can provide to brands & creators with much bigger audiences
Running one-off collaborations and then moving on, leaving most of the potential value of the collaboration untapped
And the list goes on...

As a result, most podcast creators who experiment with collaborations will quickly line up a handful of them... and then write them off as not worth the time when they don't see the growth they were hoping for.

The good news is that when you actually understand what makes collaborations successful these mistakes are easy to fix.

This workshop will give you the playbook to execute high-leverage collaborations that will lead to significant growth of both your audience... and income.

What You'll Learn

This workshop is designed to give you the start to finish roadmap for running successful collaborations, whether you've never run a collaboration in your life, or you're looking to level up a collaboration strategy that isn't getting the results you'd like.

Together We'll Cover

How to identify the 100 potential collaborators who will explode your audience size
How to pitch collaborators in a way that get's them saying " #*%$ Yes!" without hesitation
Over a dozen high-impact forms of collaboration plus which ones to focus on now to start gaining new subscribers immediately
How to follow up with past collaborators to maximize your results
And a whole lot more

By the end of the workshop, you'll have everything you need to send your first collaboration pitch immediately... which you'll actually be challenged to do.

What's Included

Live Workshop

The workshop will take place over Zoom, with a mix of lectures, group exercises, live implementation sessions, and Q&A with me.

You'll also have lifetime access to the workshop replay.

Actionable Workbook

Before the workshop begins, I'll be sending out a (digital) workbook which will contain a suite of tools, and resources to help you streamline and execute on your collaborations strategy.

Meet Your Guide

Hi, I’m Jeremy Enns, founder of Counterweight Creative and Podcast Marketing Academy.

Over the past 5 years, my team and I have worked with dozens of brands entrepreneurs and creators, helping them generate over 50 million podcast downloads and millions of dollars in revenue.

In working behind the scenes in a diverse group of businesses, I started to recognize the recurring patterns that separate shows that grow and convert casual listeners into raving fans, clients, and customers, and shows that plateau, falter, and fizzle.

I want to help you put those lessons to work in your show and your business.

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Praise For Previous Workshops

"Fabulous insights and expertise from Jeremy and step by step actions to get you in the best zone for attracting and pitching to your future sponsors. I was delighted with the quality of advice and Jeremy's generosity in sharing resources and templates."

– Aileen Smith, She Runs Eats Performs

"Do it! Lots of nuggets to take away. It was so valuable, and I was engaged the entire session. No fluff!"

– Sarah Pipher

"Thank you so much Jeremy! This has helped find the right things to focus on."

– Sarah Potter, The Social Media Therapy Podcast

"Thanks Jeremy, this has been real food-for-thought and I’m quite excited about setting up an offering for sponsors."

– Suzy Buttress, The Casual Birder Podcast

"This was a fab workshop, I really loved it! Thank you for building a great product. If you're thinking about joining, this workshop will really help you get your stuff together, do it!"

– Yulia Laricheva, Dream Nation Love

"This workshop was great! It gave me a lot of ideas and confidence on finding and pitching sponsors for my show."

– Richard Wilmore, The Richard Wilmore Show

"I really like your style Jeremy. You are enthusiastic with a craving and honest approach to your delivery and content. I would definitely attend more of your events and would recommend you to others. If you're thinking about taking this workshop, definitely do it, Jeremy is fantastic!!"

"Sign up ASAP! 5 stars Jeremy!"

– Olivia Meighan, The Irish Survival Podcast