• $500

Episode Engineering

  • Course
  • 64 Lessons

The simple mechanics behind podcast episodes that snatch & hold attention, keep listeners coming back, and grow your show via word of mouth… all while taking less time and effort to produce.

Contents

Welcome to Episode Engineering!

Episode Engineering Core Concepts

👨‍🏫 Introduction & Overview
🧰 Access the Slides, Audio Files & Workbook
👨‍🏫 What Is Episode Engineering?
👨‍🏫 4 Goals of the Episode Engineering Process
👨‍🏫 Obstacles Your Engineering Must Address
💬 Check In & Q&A
👨‍🏫 The Ideal Listener Experience Walkthrough
💬 Ideal Listener Experience Q&A
👨‍🏫 Key Concepts for Episode Engineering Overview
👨‍🏫 Key Concepts for Earning The Play
👨‍🏫 Key Concepts for Keeping People Listening
👨‍🏫 Key Concepts for Building A Listening Habit
👨‍🏫 Key Concepts for Making Sales Inevitable
👨‍🏫 Show-Level Mechanics
👨‍🏫 Episode-Level Mechanics
✍️ Assess Your Current Episode Structure & Hooks
💬 Check In: Where Is Your Show Strongest & Weakest?
👨‍🏫 Metrics to Assess & Diagnose Your Show
👨‍🏫 Key Metric: Consumption Rate
👨‍🏫 Key Metric: Listen Time
✍️ Calculating Episode Consumption & Listen Time
👨‍🏫 Key Metric: Episodes Per Listener
✍️ Calculating Episodes/Listener
👨‍🏫 Key Metric: Average Time to Value
✍️ Calculating Average Time to Value
💬 Takeaways & Insights
💬 Q&A: Setting and Managing Guest Expectations
💬 Q&A: Challenges with Applying Structure to Interview Shows
💬 Q&A: Do I Let Guests Dictate the Topics We Discuss?
🏗️ Workshopping An Interview Show Structure
🏗️ Workshopping A Solo Show Structure

Engineering Your Episode Structure

👨‍🏫 Recap
💬 Homework Q&A
🧰 Access Your Episode Engineering Worksheet, Slides & Audio Files
✍️ Analyze Your Back Catalogue For Clues
✍️ Define Your Episode Rules & Key Components
✍️ Dial In Your Episode Mechanics
✍️ Define Your Topic/Guest Qualification & Disqualification Criteria
✍️ Define Your Emotional Palette
👨‍🏫 Scenes & Segments: Two Ways To Structure Your Episodes
✍️ Map Out Your Jobs To Be Done Based Segments
🔍 How a Show That Got Signed By Wondery Thinks About Segments
👨‍🏫 Understanding Episode Arcs, Sequencing & Flow
✍️ Define Your Episode Blocking
Preview
🔍 Episode Mechanics Breakdown: How Stories Happen w/ Jay Acunzo
Preview
🔍 Dissecting the How Stories Happen Official Blueprint Document
💬 Takeaways & Insights
💬 Q&A: How to Use Clips to Start An Episode
💬 Q&A: How to Bring Structure to Curiosity Driven Interviews
💬 Q&A: How to Title Episodes With Multiple Topics Discussed
💬 Q&A: Don't Overthink Episode Structure
💬 Q&A: How to Make Sense of Wonky Spotify Metrics
💬 Q&A: Standard Episode Listen Time Benchmarks

Intro Hooks

👨‍🏫 Key Components of Compelling Intro Hooks
👨‍🏫 Writing Effective Narrative Hooks
👨‍🏫 Creating Effective Clip-Based Hooks

Bonus Episode Engineering Q&A Session

💬 Episode Engineering Bonus Q&A

Live Episode Engineering Design

🛠️ Episode Engineering Live: Good Enough
🛠️ Episode Engineering Live: Hawaii Travel Podcast
🛠️ Episode Engineering Live: Spiralling Forward

Bonus: Concept Development Starter Kit

👨‍🏫 Why Shows Grow
👨‍🏫 Podcast Differentiation Pt 1: Sharpening Your Idea
👨‍🏫 Podcast Differentiation Pt 2: Crafting Your Hook