The 3-Part Welcome Sequence Structure
Part I: The Offer-Specific Sequence
Exercise: Identify Your Email Entry Points
Writing Your Offer-Specific Welcome Email
Part II: The Personalized Recommendation Sequence
How to Effectively Segment Your List
Exercise: Define Your Segment-Specific Recommendations
Exercise: Write Your Default Recommendation Email
Part III: The Imprinting Sequence
Exercise: Define Your Key Messages
Imprinting Sequence Email Archetypes
Exercise: Rapid-Fire Imprint Email Brainstorming
Write Your Welcome Sequence In Real Time