Lead Magnets That Work

Overview

Lead Magnet Goals and Common Mistakes

Characteristics of Great Lead Magnets

Discussion: Last Lead Magnet You Signed Up For & Why?

Identifying an Attractive Problem

Exercise: Map Your Problem Staircase

One Problem, Many Solutions

Exercise: Brainstorm Potential Solutions

Identify Potential Delivery Mechanisms

Lead Magnet Examples

Exercise: Select Your Delivery Mechanism

Next Steps

Lead Magnet Q&A

Lead Magnet Feedback & Workshopping

Give It a Name, Make It a Thing

Exercise: Lead Magnet Name Workshopping

Designing a High-Converting Lead Magnet Landing Page

Key Takeways

Overview

Leveraging Your Podcast

Leveraging Your Email List

Leveraging Social

Leveraging Collaborations & Partnerships

Overview

Ongoing Promotion Via Social

Optimizing Your Website to Maximize Conversions

Ongoing Promotion Via Your Podcast

Writing Compelling Podcast Ads

Closing Thoughts