Newsletter Design Overview
Solving the Subscriber Half Life
Key Principles of Newsletter Design
The Goals of Your Newsletter
Discussion: What Will a Newsletter Do for You?
Effective Newsletter Are Designed to Do a Specific Job
Exercise: Define Your Newsletter's Job to be Done
Design Constraints to Make Consistent Creation Easy
Exercise: Define Your Design Constraints
An Overview of Newsletter Formats
Newsletter Concept Archetypes
Newsletter Concept Examples
Exercise: Newsletter Concept Brainstorming
Locking In Your Newsletter Format
Watch Me Workshop A Minimum Viable Value Newsletter Strategy