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Podcast Marketing Academy/The Newsletter Design Lab
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  • $149

The Newsletter Design Lab

  • Course
  • 17 Lessons

My system for designing a newsletter you love to write and your subscribers love to read (and will sign up for even without a lead magnet). 16 videos (120 min), a swipe file of newsletter concepts, formats, and landing pages, live client hot seats, and the workbook I use with private clients.
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Contents

Newsletter Design Overview
Solving the Subscriber Half Life
Key Principles of Newsletter Design
The Goals of Your Newsletter
Discussion: What Will a Newsletter Do for You?
Newsletter Mechanics
Effective Newsletter Are Designed to Do a Specific Job
Exercise: Define Your Newsletter's Job to be Done
Design Constraints to Make Consistent Creation Easy
Exercise: Define Your Design Constraints
An Overview of Newsletter Formats
Newsletter Concept Archetypes
Newsletter Concept Examples
Exercise: Newsletter Concept Brainstorming
Locking In Your Newsletter Format
Wrap Up & Key Takeaways
Watch Me Workshop A Minimum Viable Value Newsletter Strategy