$500

The Content Strategy Schematic

Course
53 Lessons

The 3-tiered content strategy system behind shows that effortlessly (& automatically) converts listeners into customers without a whiff of stress, sleaze, or salesiness.

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Welcome to The Content Strategy Schematic!

Understanding Content Strategy (& Why Almost Everyone Gets it Wrong)

📝 Access the Session Worksheet (Pt. 1)

👨‍🏫 Overview of The Content Strategy Schematic

Preview

👨‍🏫 The 2x2 Content Rubric

Preview

👨‍🏫 Key Principles of Content Marketing

Preview

💬 Group Discussion

The Chain of Beliefs: The North Star of Your Content Marketing Strategy

👨‍🏫 Introducing the Chain of Beliefs

👨‍🏫 The 6 Categories of Beliefs Behind Every Sale

🔍 Example: Building A Second Brain's Chain of Beliefs

👨‍🏫 How to Identify the Beliefs Your Sales Depend On

✍️ Exercise: Identify Your Customer's Core Required Beliefs

🔍 Example: How I Apply the Chain of Beliefs to My Marketing

👨‍🏫 Build Your Case By Making Assertions

🔍 Example Top-Level Brand Assertions

👨‍🏫 Backing Up Your Assertions w/ Proof

🔍 Example: How Peaceful Profits Uses Assertions & Proof in Content Marketing

🔍 Example Assertions & Proof

💬 Q&A

Systematizing the Belief-Building Process

📝 Access the Session Worksheet (Pt. 2)

👨‍🏫 Recap of Key Concepts So Far

👨‍🏫 Brand & Platform Level Content Strategy

👨‍🏫 Podcast Content Strategy Archetypes

💬 How Aligned Is Your Current Platform Strategy?

👨‍🏫 Show Level Content Strategy

🔍 Example: Strategic Show Concepts

👨‍🏫 Order of Operations: How to Align Your Show Concept w/ Your Business Goals

💬 How Strong Is Your Current Concept?

👨‍🏫 Episode Engineering Level Content Strategy

👨‍🏫 Scenes & Segments: Two Ways To Structure Your Episodes [Episode Engineering Excerpt]

✍️ Define Your Episode Blocking [Episode Engineering Excerpt]

🔍 Example: Strategic Episode Blocking

🔍 How a Show That Got Signed By Wondery Thinks About Segments

🔍 Episode Mechanics Breakdown: How Stories Happen w/ Jay Acunzo

🔍 Dissecting the How Stories Happen Official Blueprint Document [Episode Engineering Excerpt]

👨‍🏫 Final Notes on Episode Engineering

💬 Episode Engineering Q&A

👨‍🏫 Topic & Guest Level Content Strategy

The Infinity Loop Content Strategy

👨‍🏫 Recap: What We're Trying to Achieve Via Our Content

👨‍🏫 Overview: The Infinity Loop Content Strategy

👨‍🏫 The Infinity Loop Stack

👨‍🏫 Core Marketing Problems the Infinity Loop Solves

👨‍🏫 Common Infinity Loop Show Formats

🔍 Example Infinity Loop Concepts

Preview

🔍 Examples of Infinity Loop Concepts

👨‍🏫 Two Questions to Guide Your Infinity Loop Design

💬 Q&A

Live Implementation Workshop

💬 Content Strategy Schematic Live Implementation Workshop

Bonus: Concept Development Starter Kit

👨‍🏫 Why Shows Grow

👨‍🏫 Podcast Differentiation Pt 1: Sharpening Your Idea

👨‍🏫 Podcast Differentiation Pt 2: Crafting Your Hook

Full (Unedited) Session Recordings

👨‍🏫 The Content Strategy Schematic Pt 1: Why Most Content Fails (And What To Do Instead)

👨‍🏫 The Content Strategy Schematic Pt 2: Systematizing The Belief Building Process