Podcast Marketing Academy/The Podcast Growth Engine Model

  • $500

The Podcast Growth Engine Model

  • Course
  • 58 Lessons

A 6-part marketing & sales schematic blending Creative Craft & Systems Thinking to attract and convert more, better, higher-ticket buyers... all while focusing on the parts of your business you enjoy most.

Contents

Welcome to The Podcast Growth Engine Model!

Core Theories & System Deep Dive

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πŸ‘¨β€πŸ« Welcome & Overview
πŸ‘¨β€πŸ« Three Types of Content Marketing Hamster Wheels
Preview
πŸ‘¨β€πŸ« The Tactic Trap
Preview
πŸ‘¨β€πŸ« Thinking In Systemic Solutions
Preview
πŸ‘¨β€πŸ« 3 Layers of Systemic Alignment (or Misalignment)
Preview
πŸ‘¨β€πŸ« Offer Math
Preview
πŸ’¬ Q&A: Offers & Business Models
πŸ‘¨β€πŸ« 4 Core Business Functions to Design Our System Around
πŸ’¬ Q&A
πŸ” Case Study: The Marketing Challenges My Growth Engine was Designed to Solve
πŸ” Case Study: Installing the Core Infrastructure (In a 2-Week Sprint)
πŸ” Case Study: Designing V2 of the Growth Engine from Scratch
πŸ” Case Study: Detailed Walkthrough of My Growth Engine Schematic
πŸ’¬ Q&A: My Growth Engine
πŸ” Case Study: The Business Results From My New Growth Engine
✏️ Exercise: Rapid Business Analysis
πŸ’¬ Q&A: Business Analysis Insights
✏️ Exercise: Calculate Your Baseline Average Customer Time to Conversion
Preview

The PGE "Hardware"

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πŸ‘¨β€πŸ« Recap & Check In
πŸ‘¨β€πŸ« PGE "Hardware" Overview
πŸ’¬ Discussion: How Strategically Aligned Is Your Podcast Strategy?
πŸ‘¨β€πŸ« PGE Component: The Load Bearing Offer
πŸ‘¨β€πŸ« PGE Component: The A-List Lead Magnet
πŸ’¬ Discussion: How Aligned Is Your Lead Magnet?
πŸ‘¨β€πŸ« PGE Component: The Minimum Viable Value Email Strategy
πŸ’¬ Discussion: Email Strategy
πŸ‘¨β€πŸ« PGE Component: The Conversion Conduit β€” Overview
πŸ‘¨β€πŸ« PGE Component: The Conversion Conduit β€” CTAs
πŸ‘¨β€πŸ« PGE Component: The Conversion Conduit β€”Β Conversation Catalysts
πŸ‘¨β€πŸ« PGE Component: The Conversion Conduit β€”Β Conversational Sales
πŸ‘¨β€πŸ« PGE Component: The Infinity Loop Podcast
Preview
πŸ‘¨β€πŸ« PGE Component: Additional (Optional) Content Channels
πŸ’¬ Q&A

The PGE Software

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πŸ‘¨β€πŸ« Software Overview
πŸ‘¨β€πŸ« Your Big Idea
✏️ Exercise: Define Your Big Idea
πŸ‘¨β€πŸ« Your POV
✏️ Exercise: Define Your POV
πŸ‘¨β€πŸ« The Chain of Beliefs

Core Principles

πŸ‘¨β€πŸ« Overview of the Core PGE Principles
πŸ‘¨β€πŸ« Design for the System, Not the Components
πŸ‘¨β€πŸ« Craft + System
πŸ‘¨β€πŸ« Build the Plane as You Fly
πŸ‘¨β€πŸ« Design for Tension
Preview
πŸ‘¨β€πŸ« Optimize for the Right Things
πŸ‘¨β€πŸ« Evergreen > Disposable
πŸ‘¨β€πŸ« Infinite Future Customers
πŸ‘¨β€πŸ« Continuous Optimization
πŸ‘¨β€πŸ« Design For Infinity

The Role of Tactics

πŸ‘¨β€πŸ« Tactics Overview
πŸ‘¨β€πŸ« Exposure Tactics to Fuel the System
πŸ‘¨β€πŸ« Conversion Tactics to Accelerate the System
πŸ’¬ Reflections & Takeaways

Live Attendee Workshopping

PGE Workshopping: Service Based Business in the Fashion Industry