The Content Strategy Schematic
Buy now
Learn more
Discussions
Welcome to The Content Strategy Schematic!
Understanding Content Strategy (& Why Almost Everyone Gets it Wrong)
📝 Access the Session Worksheet (Pt. 1)
👨🏫 Overview of The Content Strategy Schematic
👨🏫 The 2x2 Content Rubric
👨🏫 Key Principles of Content Marketing
💬 Group Discussion
The Chain of Beliefs: The North Star of Your Content Marketing Strategy
👨🏫 Introducing the Chain of Beliefs
👨🏫 The 6 Categories of Beliefs Behind Every Sale
🔍 Example: Building A Second Brain's Chain of Beliefs
👨🏫 How to Identify the Beliefs Your Sales Depend On
✍️ Exercise: Identify Your Customer's Core Required Beliefs
🔍 Example: How I Apply the Chain of Beliefs to My Marketing
👨🏫 Build Your Case By Making Assertions
🔍 Example Top-Level Brand Assertions
👨🏫 Backing Up Your Assertions w/ Proof
🔍 Example: How Peaceful Profits Uses Assertions & Proof in Content Marketing
🔍 Example Assertions & Proof
💬 Q&A
Systematizing the Belief-Building Process
📝 Access the Session Worksheet (Pt. 2)
👨🏫 Recap of Key Concepts So Far
👨🏫 Brand & Platform Level Content Strategy
👨🏫 Podcast Content Strategy Archetypes
💬 How Aligned Is Your Current Platform Strategy?
👨🏫 Show Level Content Strategy
🔍 Example: Strategic Show Concepts
👨🏫 Order of Operations: How to Align Your Show Concept w/ Your Business Goals
💬 How Strong Is Your Current Concept?
👨🏫 Episode Engineering Level Content Strategy
👨🏫 Scenes & Segments: Two Ways To Structure Your Episodes [Episode Engineering Excerpt]
✍️ Define Your Episode Blocking [Episode Engineering Excerpt]
🔍 Example: Strategic Episode Blocking
🔍 How a Show That Got Signed By Wondery Thinks About Segments
🔍 Episode Mechanics Breakdown: How Stories Happen w/ Jay Acunzo
🔍 Dissecting the How Stories Happen Official Blueprint Document [Episode Engineering Excerpt]
👨🏫 Final Notes on Episode Engineering
💬 Episode Engineering Q&A
👨🏫 Topic & Guest Level Content Strategy
The Infinity Loop Content Strategy
👨🏫 Recap: What We're Trying to Achieve Via Our Content
👨🏫 Overview: The Infinity Loop Content Strategy
👨🏫 The Infinity Loop Stack
👨🏫 Core Marketing Problems the Infinity Loop Solves
👨🏫 Common Infinity Loop Show Formats
🔍 Example Infinity Loop Concepts
🔍 Examples of Infinity Loop Concepts
👨🏫 Two Questions to Guide Your Infinity Loop Design
👨🏫 Two Questions to Guide Your Infinity Loop Design
💬 Q&A
Live Implementation Workshop
💬 Content Strategy Schematic Live Implementation Workshop
Bonus: Concept Development Starter Kit
👨🏫 Why Shows Grow
👨🏫 Podcast Differentiation Pt 1: Sharpening Your Idea
👨🏫 Podcast Differentiation Pt 2: Crafting Your Hook
Full (Unedited) Session Recordings
👨🏫 The Content Strategy Schematic Pt 1: Why Most Content Fails (And What To Do Instead)
👨🏫 The Content Strategy Schematic Pt 2: Systematizing The Belief Building Process
Products
Course
The Content Strategy Schematic
The Content Strategy Schematic
The Content Strategy Schematic
Buy now
Learn more
Discussions
Welcome to The Content Strategy Schematic!
Understanding Content Strategy (& Why Almost Everyone Gets it Wrong)
📝 Access the Session Worksheet (Pt. 1)
👨🏫 Overview of The Content Strategy Schematic
👨🏫 The 2x2 Content Rubric
👨🏫 Key Principles of Content Marketing
💬 Group Discussion
The Chain of Beliefs: The North Star of Your Content Marketing Strategy
👨🏫 Introducing the Chain of Beliefs
👨🏫 The 6 Categories of Beliefs Behind Every Sale
🔍 Example: Building A Second Brain's Chain of Beliefs
👨🏫 How to Identify the Beliefs Your Sales Depend On
✍️ Exercise: Identify Your Customer's Core Required Beliefs
🔍 Example: How I Apply the Chain of Beliefs to My Marketing
👨🏫 Build Your Case By Making Assertions
🔍 Example Top-Level Brand Assertions
👨🏫 Backing Up Your Assertions w/ Proof
🔍 Example: How Peaceful Profits Uses Assertions & Proof in Content Marketing
🔍 Example Assertions & Proof
💬 Q&A
Systematizing the Belief-Building Process
📝 Access the Session Worksheet (Pt. 2)
👨🏫 Recap of Key Concepts So Far
👨🏫 Brand & Platform Level Content Strategy
👨🏫 Podcast Content Strategy Archetypes
💬 How Aligned Is Your Current Platform Strategy?
👨🏫 Show Level Content Strategy
🔍 Example: Strategic Show Concepts
👨🏫 Order of Operations: How to Align Your Show Concept w/ Your Business Goals
💬 How Strong Is Your Current Concept?
👨🏫 Episode Engineering Level Content Strategy
👨🏫 Scenes & Segments: Two Ways To Structure Your Episodes [Episode Engineering Excerpt]
✍️ Define Your Episode Blocking [Episode Engineering Excerpt]
🔍 Example: Strategic Episode Blocking
🔍 How a Show That Got Signed By Wondery Thinks About Segments
🔍 Episode Mechanics Breakdown: How Stories Happen w/ Jay Acunzo
🔍 Dissecting the How Stories Happen Official Blueprint Document [Episode Engineering Excerpt]
👨🏫 Final Notes on Episode Engineering
💬 Episode Engineering Q&A
👨🏫 Topic & Guest Level Content Strategy
The Infinity Loop Content Strategy
👨🏫 Recap: What We're Trying to Achieve Via Our Content
👨🏫 Overview: The Infinity Loop Content Strategy
👨🏫 The Infinity Loop Stack
👨🏫 Core Marketing Problems the Infinity Loop Solves
👨🏫 Common Infinity Loop Show Formats
🔍 Example Infinity Loop Concepts
🔍 Examples of Infinity Loop Concepts
👨🏫 Two Questions to Guide Your Infinity Loop Design
👨🏫 Two Questions to Guide Your Infinity Loop Design
💬 Q&A
Live Implementation Workshop
💬 Content Strategy Schematic Live Implementation Workshop
Bonus: Concept Development Starter Kit
👨🏫 Why Shows Grow
👨🏫 Podcast Differentiation Pt 1: Sharpening Your Idea
👨🏫 Podcast Differentiation Pt 2: Crafting Your Hook
Full (Unedited) Session Recordings
👨🏫 The Content Strategy Schematic Pt 1: Why Most Content Fails (And What To Do Instead)
👨🏫 The Content Strategy Schematic Pt 2: Systematizing The Belief Building Process
Learn more
Buy now
The 3-tiered content strategy system behind shows that effortlessly (& automatically) converts listeners into customers without a whiff of stress, sleaze, or salesiness.
Welcome to The Content Strategy Schematic!
Understanding Content Strategy (& Why Almost Everyone Gets it Wrong)
5 Lessons
📝 Access the Session Worksheet (Pt. 1)
👨🏫 Overview of The Content Strategy Schematic
👨🏫 The 2x2 Content Rubric
👨🏫 Key Principles of Content Marketing
💬 Group Discussion
The Chain of Beliefs: The North Star of Your Content Marketing Strategy
12 Lessons
👨🏫 Introducing the Chain of Beliefs
👨🏫 The 6 Categories of Beliefs Behind Every Sale
🔍 Example: Building A Second Brain's Chain of Beliefs
👨🏫 How to Identify the Beliefs Your Sales Depend On
✍️ Exercise: Identify Your Customer's Core Required Beliefs
🔍 Example: How I Apply the Chain of Beliefs to My Marketing
👨🏫 Build Your Case By Making Assertions
🔍 Example Top-Level Brand Assertions
👨🏫 Backing Up Your Assertions w/ Proof
🔍 Example: How Peaceful Profits Uses Assertions & Proof in Content Marketing
🔍 Example Assertions & Proof
💬 Q&A
Systematizing the Belief-Building Process
19 Lessons
📝 Access the Session Worksheet (Pt. 2)
👨🏫 Recap of Key Concepts So Far
👨🏫 Brand & Platform Level Content Strategy
👨🏫 Podcast Content Strategy Archetypes
💬 How Aligned Is Your Current Platform Strategy?
👨🏫 Show Level Content Strategy
🔍 Example: Strategic Show Concepts
👨🏫 Order of Operations: How to Align Your Show Concept w/ Your Business Goals
💬 How Strong Is Your Current Concept?
👨🏫 Episode Engineering Level Content Strategy
👨🏫 Scenes & Segments: Two Ways To Structure Your Episodes [Episode Engineering Excerpt]
✍️ Define Your Episode Blocking [Episode Engineering Excerpt]
🔍 Example: Strategic Episode Blocking
🔍 How a Show That Got Signed By Wondery Thinks About Segments
🔍 Episode Mechanics Breakdown: How Stories Happen w/ Jay Acunzo
🔍 Dissecting the How Stories Happen Official Blueprint Document [Episode Engineering Excerpt]
👨🏫 Final Notes on Episode Engineering
💬 Episode Engineering Q&A
👨🏫 Topic & Guest Level Content Strategy
The Infinity Loop Content Strategy
10 Lessons
👨🏫 Recap: What We're Trying to Achieve Via Our Content
👨🏫 Overview: The Infinity Loop Content Strategy
👨🏫 The Infinity Loop Stack
👨🏫 Core Marketing Problems the Infinity Loop Solves
👨🏫 Common Infinity Loop Show Formats
🔍 Example Infinity Loop Concepts
🔍 Examples of Infinity Loop Concepts
👨🏫 Two Questions to Guide Your Infinity Loop Design
👨🏫 Two Questions to Guide Your Infinity Loop Design
💬 Q&A
Live Implementation Workshop
1 Lesson
💬 Content Strategy Schematic Live Implementation Workshop
Bonus: Concept Development Starter Kit
3 Lessons
👨🏫 Why Shows Grow
👨🏫 Podcast Differentiation Pt 1: Sharpening Your Idea
👨🏫 Podcast Differentiation Pt 2: Crafting Your Hook
Full (Unedited) Session Recordings
2 Lessons
👨🏫 The Content Strategy Schematic Pt 1: Why Most Content Fails (And What To Do Instead)
👨🏫 The Content Strategy Schematic Pt 2: Systematizing The Belief Building Process