The Content Strategy Schematic
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Discussions
Welcome to The Content Strategy Schematic!
Understanding Content Strategy (& Why Almost Everyone Gets it Wrong)
📝 Access the Session Worksheet (Pt. 1)
👨🏫 Overview of The Content Strategy Schematic
👨🏫 The 2x2 Content Rubric
👨🏫 Key Principles of Content Marketing
💬 Group Discussion
The Chain of Beliefs: The North Star of Your Content Marketing Strategy
👨🏫 Introducing the Chain of Beliefs
👨🏫 The 6 Categories of Beliefs Behind Every Sale
🔍 Example: Building A Second Brain's Chain of Beliefs
👨🏫 How to Identify the Beliefs Your Sales Depend On
✍️ Exercise: Identify Your Customer's Core Required Beliefs
🔍 Example: How I Apply the Chain of Beliefs to My Marketing
👨🏫 Build Your Case By Making Assertions
🔍 Example Top-Level Brand Assertions
👨🏫 Backing Up Your Assertions w/ Proof
🔍 Example: How Peaceful Profits Uses Assertions & Proof in Content Marketing
🔍 Example Assertions & Proof
💬 Q&A
Systematizing the Belief-Building Process
📝 Access the Session Worksheet (Pt. 2)
👨🏫 Recap of Key Concepts So Far
👨🏫 Brand & Platform Level Content Strategy
👨🏫 Podcast Content Strategy Archetypes
💬 How Aligned Is Your Current Platform Strategy?
👨🏫 Show Level Content Strategy
🔍 Example: Strategic Show Concepts
👨🏫 Order of Operations: How to Align Your Show Concept w/ Your Business Goals
💬 How Strong Is Your Current Concept?
👨🏫 Episode Engineering Level Content Strategy
👨🏫 Scenes & Segments: Two Ways To Structure Your Episodes [Episode Engineering Excerpt]
✍️ Define Your Episode Blocking [Episode Engineering Excerpt]
🔍 Example: Strategic Episode Blocking
🔍 How a Show That Got Signed By Wondery Thinks About Segments
🔍 Episode Mechanics Breakdown: How Stories Happen w/ Jay Acunzo
🔍 Dissecting the How Stories Happen Official Blueprint Document [Episode Engineering Excerpt]
👨🏫 Final Notes on Episode Engineering
💬 Episode Engineering Q&A
👨🏫 Topic & Guest Level Content Strategy
The Infinity Loop Content Strategy
👨🏫 Recap: What We're Trying to Achieve Via Our Content
👨🏫 Overview: The Infinity Loop Content Strategy
👨🏫 The Infinity Loop Stack
👨🏫 Core Marketing Problems the Infinity Loop Solves
👨🏫 Common Infinity Loop Show Formats
🔍 Example Infinity Loop Concepts
🔍 Examples of Infinity Loop Concepts
👨🏫 Two Questions to Guide Your Infinity Loop Design
👨🏫 Two Questions to Guide Your Infinity Loop Design
💬 Q&A
Live Implementation Workshop
💬 Content Strategy Schematic Live Implementation Workshop
Bonus: Concept Development Starter Kit
👨🏫 Why Shows Grow
👨🏫 Podcast Differentiation Pt 1: Sharpening Your Idea
👨🏫 Podcast Differentiation Pt 2: Crafting Your Hook
Full (Unedited) Session Recordings
👨🏫 The Content Strategy Schematic Pt 1: Why Most Content Fails (And What To Do Instead)
👨🏫 The Content Strategy Schematic Pt 2: Systematizing The Belief Building Process
Products
Course
Section
Lesson
🔍 Example Top-Level Brand Assertions
🔍 Example Top-Level Brand Assertions
The Content Strategy Schematic
Buy now
Learn more
Discussions
Welcome to The Content Strategy Schematic!
Understanding Content Strategy (& Why Almost Everyone Gets it Wrong)
📝 Access the Session Worksheet (Pt. 1)
👨🏫 Overview of The Content Strategy Schematic
👨🏫 The 2x2 Content Rubric
👨🏫 Key Principles of Content Marketing
💬 Group Discussion
The Chain of Beliefs: The North Star of Your Content Marketing Strategy
👨🏫 Introducing the Chain of Beliefs
👨🏫 The 6 Categories of Beliefs Behind Every Sale
🔍 Example: Building A Second Brain's Chain of Beliefs
👨🏫 How to Identify the Beliefs Your Sales Depend On
✍️ Exercise: Identify Your Customer's Core Required Beliefs
🔍 Example: How I Apply the Chain of Beliefs to My Marketing
👨🏫 Build Your Case By Making Assertions
🔍 Example Top-Level Brand Assertions
👨🏫 Backing Up Your Assertions w/ Proof
🔍 Example: How Peaceful Profits Uses Assertions & Proof in Content Marketing
🔍 Example Assertions & Proof
💬 Q&A
Systematizing the Belief-Building Process
📝 Access the Session Worksheet (Pt. 2)
👨🏫 Recap of Key Concepts So Far
👨🏫 Brand & Platform Level Content Strategy
👨🏫 Podcast Content Strategy Archetypes
💬 How Aligned Is Your Current Platform Strategy?
👨🏫 Show Level Content Strategy
🔍 Example: Strategic Show Concepts
👨🏫 Order of Operations: How to Align Your Show Concept w/ Your Business Goals
💬 How Strong Is Your Current Concept?
👨🏫 Episode Engineering Level Content Strategy
👨🏫 Scenes & Segments: Two Ways To Structure Your Episodes [Episode Engineering Excerpt]
✍️ Define Your Episode Blocking [Episode Engineering Excerpt]
🔍 Example: Strategic Episode Blocking
🔍 How a Show That Got Signed By Wondery Thinks About Segments
🔍 Episode Mechanics Breakdown: How Stories Happen w/ Jay Acunzo
🔍 Dissecting the How Stories Happen Official Blueprint Document [Episode Engineering Excerpt]
👨🏫 Final Notes on Episode Engineering
💬 Episode Engineering Q&A
👨🏫 Topic & Guest Level Content Strategy
The Infinity Loop Content Strategy
👨🏫 Recap: What We're Trying to Achieve Via Our Content
👨🏫 Overview: The Infinity Loop Content Strategy
👨🏫 The Infinity Loop Stack
👨🏫 Core Marketing Problems the Infinity Loop Solves
👨🏫 Common Infinity Loop Show Formats
🔍 Example Infinity Loop Concepts
🔍 Examples of Infinity Loop Concepts
👨🏫 Two Questions to Guide Your Infinity Loop Design
👨🏫 Two Questions to Guide Your Infinity Loop Design
💬 Q&A
Live Implementation Workshop
💬 Content Strategy Schematic Live Implementation Workshop
Bonus: Concept Development Starter Kit
👨🏫 Why Shows Grow
👨🏫 Podcast Differentiation Pt 1: Sharpening Your Idea
👨🏫 Podcast Differentiation Pt 2: Crafting Your Hook
Full (Unedited) Session Recordings
👨🏫 The Content Strategy Schematic Pt 1: Why Most Content Fails (And What To Do Instead)
👨🏫 The Content Strategy Schematic Pt 2: Systematizing The Belief Building Process
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