The Podcast Growth Engine Model
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- Discussions
- Welcome to The Podcast Growth Engine Model!
Core Theories & System Deep Dive

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👨‍🏫 Welcome & Overview
👨‍🏫 Three Types of Content Marketing Hamster Wheels
👨‍🏫 The Tactic Trap
👨‍🏫 Thinking In Systemic Solutions
👨‍🏫 3 Layers of Systemic Alignment (or Misalignment)
👨‍🏫 Offer Math
💬 Q&A: Offers & Business Models
👨‍🏫 4 Core Business Functions to Design Our System Around
💬 Q&A
🔍 Case Study: The Marketing Challenges My Growth Engine was Designed to Solve
🔍 Case Study: Installing the Core Infrastructure (In a 2-Week Sprint)
🔍 Case Study: Designing V2 of the Growth Engine from Scratch
🔍 Case Study: Detailed Walkthrough of My Growth Engine Schematic
💬 Q&A: My Growth Engine
🔍 Case Study: The Business Results From My New Growth Engine
✏️ Exercise: Rapid Business Analysis
💬 Q&A: Business Analysis Insights
✏️ Exercise: Calculate Your Baseline Average Customer Time to Conversion
The PGE "Hardware"

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👨‍🏫 Recap & Check In
👨‍🏫 PGE "Hardware" Overview
💬 Discussion: How Strategically Aligned Is Your Podcast Strategy?
👨‍🏫 PGE Component: The Load Bearing Offer
👨‍🏫 PGE Component: The A-List Lead Magnet
💬 Discussion: How Aligned Is Your Lead Magnet?
👨‍🏫 PGE Component: The Minimum Viable Value Email Strategy
💬 Discussion: Email Strategy
👨‍🏫 PGE Component: The Conversion Conduit — Overview
👨‍🏫 PGE Component: The Conversion Conduit — CTAs
👨‍🏫 PGE Component: The Conversion Conduit — Conversation Catalysts
👨‍🏫 PGE Component: The Conversion Conduit — Conversational Sales
👨‍🏫 PGE Component: The Infinity Loop Podcast
👨‍🏫 PGE Component: Additional (Optional) Content Channels
💬 Q&A
The PGE Software

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👨‍🏫 Software Overview
👨‍🏫 Your Big Idea
✏️ Exercise: Define Your Big Idea
👨‍🏫 Your POV
✏️ Exercise: Define Your POV
👨‍🏫 The Chain of Beliefs
Core Principles

👨‍🏫 Overview of the Core PGE Principles
👨‍🏫 Design for the System, Not the Components
👨‍🏫 Craft + System
👨‍🏫 Build the Plane as You Fly
👨‍🏫 Design for Tension
👨‍🏫 Optimize for the Right Things
👨‍🏫 Evergreen > Disposable
👨‍🏫 Infinite Future Customers
👨‍🏫 Continuous Optimization
👨‍🏫 Design For Infinity
The Role of Tactics

👨‍🏫 Tactics Overview
👨‍🏫 Exposure Tactics to Fuel the System
👨‍🏫 Conversion Tactics to Accelerate the System
💬 Reflections & Takeaways
Live Attendee Workshopping

PGE Workshopping: Service Based Business in the Fashion Industry

👨‍🏫 Offer Math