Think of your title as a headline for your episode - similar to what you would use for a blog post, landing page, email, or anything else where the goal is to capture attention.

The sole purpose of the title is to entice listeners to click through to read more, and hopefully listen to the episode. 


Quick Tips:


  • Titles should pique interest and curiosity. One suggestion to achieve this is to make a promise and tell them that you are going to help them solve a specific problem. Tell them what they can expect to learn or achieve as a result of listening. These are often presented as a “How to”, or as a list (“The Top Five Ways/Reasons X”), or as a question “Why….”. (4:30)  
  • Keep things short and concise so they can be read easily on all screens. Be specific and show the benefit of the episode or what problem you solve in the episode.  If your title is going to be longer, be sure the first chunk contains the important ideas and is easily understandable even if the tail of the title is cut off on small screens.
  • Use your keywords when possible. Titles are valuable searchable fields so use those keywords. One keyword in your title is good, but two would be better. :) That said, titles are meant first for humans, so don’t force keywords where they don’t fit. (3:00)
  • Good headlines use Power Words to evoke emotion. Curiosity is a particularly powerful emotion when it comes to titles.


Tools that can help:


Write down 5-10 title drafts and then hop over to:

This tool requires a quick opt-in but is a great (and easy) way to flesh out ideas and find a great title.  From our experience, anything over a 70 is great, but not always easy to get, so play around and experiment. 

Once you have your title finalized, plug it in here to ensure consistent capitalization: 

We use the NY Times settings. 

This also offers a headline analyzer, and although we don’t use it regularly, it appears to be similar to the Coschedule option although the rating is calculated differently. 


Further Research:


Ahhh ok, so you’re a nerd, huh? That’s cool, so are we. 

Here’s a list of resources if you want to become a podcast title master: