Overview

One of the most valuable metrics to understand in your business is the average amount of time customers spend in your world before buying.

When you know this Average Time to Conversion you can better design “Conversion Accelerators” that are specifically designed to get your best fit customers everything they need to know to sell them on your approach, your offer, and you.

But we’re getting ahead of ourselves.

The first step is to understand your current, baseline Average Time to Conversion, from which we can draw insights and track progress.

Process

Action Items

1. In your email service provider, create and export a csv list of clients/customers from the past year for your primary offer

2. In your payment processing software, export a csv list of customers for your primary offer from the same time period

3. Make a copy of this Time to Conversion Calculator template

4. Copy/paste the following information into the calculator

   1. [ ] Customer Name

   2. [ ] Email

   3. [ ] Email Subscription Date

   4. [ ] Primary Offer Purchase Date

   5. [ ] Amount Paid

   6. [ ] Optional Inclusions

      1. [ ] [Optional] First Purchase Date

      2. [ ] [Optional] First Product Purchased

      3. [ ] [Optional] Additional Products Purchased

      4. [ ] [Optional] Sign Up Landing Page

      5. [ ] [Optional] Customer Lifetime Value (LTV)

      6. [ ] [Optional] Source (Ads, Partnership, Website, etc)

      7. [ ] [Optional] Notable Touchpoints

      8. [ ] [Optional] Customer Alignment