πŸ‘¨β€πŸ« PGE Component: The Load Bearing Offer

πŸ‘¨β€πŸ« PGE Component: The Load Bearing Offer

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The Podcast Growth Engine Model

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  • Welcome to The Podcast Growth Engine Model!

Core Theories & System Deep Dive

  • 🧰 Access Your Worksheet
  • πŸ‘¨β€πŸ« Welcome & Overview
  • πŸ‘¨β€πŸ« Three Types of Content Marketing Hamster Wheels
  • πŸ‘¨β€πŸ« The Tactic Trap
  • πŸ‘¨β€πŸ« Thinking In Systemic Solutions
  • πŸ‘¨β€πŸ« 3 Layers of Systemic Alignment (or Misalignment)
  • πŸ‘¨β€πŸ« Offer Math
  • πŸ’¬ Q&A: Offers & Business Models
  • πŸ‘¨β€πŸ« 4 Core Business Functions to Design Our System Around
  • πŸ’¬ Q&A
  • πŸ” Case Study: The Marketing Challenges My Growth Engine was Designed to Solve
  • πŸ” Case Study: Installing the Core Infrastructure (In a 2-Week Sprint)
  • πŸ” Case Study: Designing V2 of the Growth Engine from Scratch
  • πŸ” Case Study: Detailed Walkthrough of My Growth Engine Schematic
  • πŸ’¬ Q&A: My Growth Engine
  • πŸ” Case Study: The Business Results From My New Growth Engine
  • ✏️ Exercise: Rapid Business Analysis
  • πŸ’¬ Q&A: Business Analysis Insights
  • ✏️ Exercise: Calculate Your Baseline Average Customer Time to Conversion

The PGE "Hardware"

  • 🧰 Access Your Worksheet
  • πŸ‘¨β€πŸ« Recap & Check In
  • πŸ‘¨β€πŸ« PGE "Hardware" Overview
  • πŸ’¬ Discussion: How Strategically Aligned Is Your Podcast Strategy?
  • πŸ‘¨β€πŸ« PGE Component: The Load Bearing Offer
  • πŸ‘¨β€πŸ« PGE Component: The A-List Lead Magnet
  • πŸ’¬ Discussion: How Aligned Is Your Lead Magnet?
  • πŸ‘¨β€πŸ« PGE Component: The Minimum Viable Value Email Strategy
  • πŸ’¬ Discussion: Email Strategy
  • πŸ‘¨β€πŸ« PGE Component: The Conversion Conduit β€” Overview
  • πŸ‘¨β€πŸ« PGE Component: The Conversion Conduit β€” CTAs
  • πŸ‘¨β€πŸ« PGE Component: The Conversion Conduit β€”Β Conversation Catalysts
  • πŸ‘¨β€πŸ« PGE Component: The Conversion Conduit β€”Β Conversational Sales
  • πŸ‘¨β€πŸ« PGE Component: The Infinity Loop Podcast
  • πŸ‘¨β€πŸ« PGE Component: Additional (Optional) Content Channels
  • πŸ’¬ Q&A

The PGE Software

  • 🧰 Access Your Worksheet
  • πŸ‘¨β€πŸ« Software Overview
  • πŸ‘¨β€πŸ« Your Big Idea
  • ✏️ Exercise: Define Your Big Idea
  • πŸ‘¨β€πŸ« Your POV
  • ✏️ Exercise: Define Your POV
  • πŸ‘¨β€πŸ« The Chain of Beliefs

Core Principles

  • πŸ‘¨β€πŸ« Overview of the Core PGE Principles
  • πŸ‘¨β€πŸ« Design for the System, Not the Components
  • πŸ‘¨β€πŸ« Craft + System
  • πŸ‘¨β€πŸ« Build the Plane as You Fly
  • πŸ‘¨β€πŸ« Design for Tension
  • πŸ‘¨β€πŸ« Optimize for the Right Things
  • πŸ‘¨β€πŸ« Evergreen > Disposable
  • πŸ‘¨β€πŸ« Infinite Future Customers
  • πŸ‘¨β€πŸ« Continuous Optimization
  • πŸ‘¨β€πŸ« Design For Infinity

The Role of Tactics

  • πŸ‘¨β€πŸ« Tactics Overview
  • πŸ‘¨β€πŸ« Exposure Tactics to Fuel the System
  • πŸ‘¨β€πŸ« Conversion Tactics to Accelerate the System
  • πŸ’¬ Reflections & Takeaways

Live Attendee Workshopping

  • PGE Workshopping: Service Based Business in the Fashion Industry