✏️ Exercise: Define Your POV

✏️ Exercise: Define Your POV

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The Podcast Growth Engine Model

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  • Welcome to The Podcast Growth Engine Model!

Core Theories & System Deep Dive

  • 🧰 Access Your Worksheet
  • 👨‍🏫 Welcome & Overview
  • 👨‍🏫 Three Types of Content Marketing Hamster Wheels
  • 👨‍🏫 The Tactic Trap
  • 👨‍🏫 Thinking In Systemic Solutions
  • 👨‍🏫 3 Layers of Systemic Alignment (or Misalignment)
  • 👨‍🏫 Offer Math
  • 💬 Q&A: Offers & Business Models
  • 👨‍🏫 4 Core Business Functions to Design Our System Around
  • 💬 Q&A
  • 🔍 Case Study: The Marketing Challenges My Growth Engine was Designed to Solve
  • 🔍 Case Study: Installing the Core Infrastructure (In a 2-Week Sprint)
  • 🔍 Case Study: Designing V2 of the Growth Engine from Scratch
  • 🔍 Case Study: Detailed Walkthrough of My Growth Engine Schematic
  • 💬 Q&A: My Growth Engine
  • 🔍 Case Study: The Business Results From My New Growth Engine
  • ✏️ Exercise: Rapid Business Analysis
  • 💬 Q&A: Business Analysis Insights
  • ✏️ Exercise: Calculate Your Baseline Average Customer Time to Conversion

The PGE "Hardware"

  • 🧰 Access Your Worksheet
  • 👨‍🏫 Recap & Check In
  • 👨‍🏫 PGE "Hardware" Overview
  • 💬 Discussion: How Strategically Aligned Is Your Podcast Strategy?
  • 👨‍🏫 PGE Component: The Load Bearing Offer
  • 👨‍🏫 PGE Component: The A-List Lead Magnet
  • 💬 Discussion: How Aligned Is Your Lead Magnet?
  • 👨‍🏫 PGE Component: The Minimum Viable Value Email Strategy
  • 💬 Discussion: Email Strategy
  • 👨‍🏫 PGE Component: The Conversion Conduit — Overview
  • 👨‍🏫 PGE Component: The Conversion Conduit — CTAs
  • 👨‍🏫 PGE Component: The Conversion Conduit — Conversation Catalysts
  • 👨‍🏫 PGE Component: The Conversion Conduit — Conversational Sales
  • 👨‍🏫 PGE Component: The Infinity Loop Podcast
  • 👨‍🏫 PGE Component: Additional (Optional) Content Channels
  • 💬 Q&A

The PGE Software

  • 🧰 Access Your Worksheet
  • 👨‍🏫 Software Overview
  • 👨‍🏫 Your Big Idea
  • ✏️ Exercise: Define Your Big Idea
  • 👨‍🏫 Your POV
  • ✏️ Exercise: Define Your POV
  • 👨‍🏫 The Chain of Beliefs

Core Principles

  • 👨‍🏫 Overview of the Core PGE Principles
  • 👨‍🏫 Design for the System, Not the Components
  • 👨‍🏫 Craft + System
  • 👨‍🏫 Build the Plane as You Fly
  • 👨‍🏫 Design for Tension
  • 👨‍🏫 Optimize for the Right Things
  • 👨‍🏫 Evergreen > Disposable
  • 👨‍🏫 Infinite Future Customers
  • 👨‍🏫 Continuous Optimization
  • 👨‍🏫 Design For Infinity

The Role of Tactics

  • 👨‍🏫 Tactics Overview
  • 👨‍🏫 Exposure Tactics to Fuel the System
  • 👨‍🏫 Conversion Tactics to Accelerate the System
  • 💬 Reflections & Takeaways

Live Attendee Workshopping

  • PGE Workshopping: Service Based Business in the Fashion Industry